English for Business
English is now the international language of the business world. People working in business need a sound knowledge of the language of meetings, presentations, negotiations and sales and an ability to understand and develop business reports. Our full-time, 15 hour per week Business English course responds to these needs, offering students 1 – 12 weeks of targeted practice in key business topics. Each week there is a new topic, with a different focus and associated vocabulary and grammar. Students may also take an extra 5 or 10 electives in complimentary areas such as grammar and writing, pronunciation and conversation fluency. The programme is designed for students with a B2-C1 level of English.
ENTRY REQUIREMENTS
Age 16 + and have a B2 level of English.
Levels
B2 (pre-test required)
Schedule
Morning General: 09.00 – 12.15
Students taking 5 extra electives will also study from 8.00-9.00 or 12.25-13.25
Course start dates
Any Monday of the year, excluding Christmas vacation
Hours per week
15 or 20 or 25
Duration
1 – 12 weeks
Award
ISI Certificate in English
Weekly Modules
| TOPIC | FOCUS | LANGUAGE |
| Week 1
Competitive environment |
Concepts of competitive markets
A highly competitive company Building relationships across companies |
Language to describe levels of competition
Past tense review Making your feelings understood |
| Week 2
Future uncertainty |
STEEP analysis
Global consumer good industry Presenting a case at a meeting |
Language of certainty/uncertainty
Language to describe the consumer goods sector Discourse markers to link speech |
| Week 3
Rewarding performance |
Employee rewards
Strategies Performance –Related Pay (PRP) in practice Negotiating a pay rise |
Vocabulary of pay and incentives
Compound nouns Language for negotiations |
| Week 4
Fostering creativity |
Creative thinking and creative management
Innovation in practice Decision making |
Word formations
Past modals Evaluative metaphors and idioms |
| Week 5
Organisational cultures |
Understanding organisations
Creating successful culture Dealing with problems across departments |
Vocabulary to talk about organisations
Ways of asking questions effectively Language for making summaries in meetings |
| Week 6
Working across cultures |
Culture and individual strategies
Multicultural merges International team-building |
Vocabulary for culture
Reporting verbs Vocabulary to make positive and negative judgements Metaphors of movement |
| Week 7
Change management |
DICE theory
Implementing change External negotiating |
Coherence and referencing language
Present perfect tenses; non-verbal communication Ways to organise spoken language |
| Week 8
Project management |
The principles of project management
Project management – case study Maintaining relationships |
Verb/noun combinations
Future perfect and future continuous tenses Inclusive and exclusive language |
| Week 9
E-marketing |
The 4Cs of marketing and e-marketing
The benefits of selling on- and offline Organising a presentation |
Vocabulary of marketing and e-marketing
Review of standard conditionals Introduction to mixed conditionals Language for introducing and linking slides |
| Week 10
Branding |
What is branding?
Famous brandings – project Using persuasive communication in meetings |
Vocabulary of branding
Brand and product allocation Use if to persuade and direct Language to change features into benefits |
| Week 11
Accounting |
Activity-based costing (ABC)
Cost and price Developing internal relationships |
Gerunds
Financial vocabulary Vocabulary to describe different types of costs Polite language |
| Week 12
Microfinance |
The concepts of microfinance
Delivering a presentation Functions of emails |
Used to, be used to and get used to
Word formation about banking Good delivery techniques |